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Fitz September 15 2016 – The Five Important Points A Water Filter Must Perform

Fitz Sept 15 2016 – The Five Important Points A Water Filter Must Perform.

We’ve got a perfect blend of music. As you know, I take you genre by genre all over the music spectrum, great music on the way. But first, I want to reconnect with our friend Rick Allen of Pure Elements. It’s the parent company of Crystal Clear Home, that great water filtration system you’ve heard me talking about for years.

I love mine and it’s so great to shower and drink water from every faucet in our house. The other day — it’s so funny — Wendy was in the bathroom and she had a cup of water that was out. I came in and I said, “I’ll go get you some water,” and she said, “You don’t have to go get me some water, I’ve got the water right here from these faucets.”

I just had a brain freeze and I forgot about that. Anyway, that’s my long introduction for Rick Allen. Good morning, Rick.

Rick: Good morning, Fitz. How are you?

Jim: I’m great.

Rick: It sounds like you’re doing great.

Jim: I’m doing spectacular, thank you so much. It’s a beautiful day in our desert paradise and we are always thrilled to go ahead and spread the word about Crystal Clear Home, the great water filtration system. Your company, Pure Elements, keeping us all healthy and up-to-date on what our water system is here in the desert. You’re going to go briefly run down the five points of the benefits of this system for us this morning.

Rick: Absolutely. I think it’s important to remind everybody in our valley what they should be looking for when they delve into addressing their water conditioners on their total property. I’ll just run down quickly the five really important things.

My biggest passion, as you’ve known for years, is getting the chemicals and things out of the bath and shower water and out of the home living environment. These different things, many of which are carcinogenic, they are aerosol. We take them in through our pores and into our lungs and that’s the greatest area of exposure we have to water-borne problems.

Number one, you want to eliminate those things, both from your bathing experience and your entire household environment because they migrate out into the living space and hang out for a few hours. That’s been my biggest passion for well over 30 years. The second thing is drinking water.

You should be able to get good quality drinking water without any salt added and with the natural minerals that we have in the water left intact, the helpful minerals, but with the chemicals and heavy metals, as well as pharmaceuticals and things addressed so that water tastes great and is slightly alkaline actually, which a lot of our healthcare longevity guys love today.

I’m not a super fan of the high, high alkaline waters on a regular basis, but I think it’s great to be able to grab this out of your faucet somewhere at a slightly alkaline level of maybe 7.6 to 7.8 on that. Hard water issues are just a pain in the neck. You should be able to address those things. As you know, we feature products that address that inside the home without the use of any salt.

high alkaline water may not be good

We’re doing that in an environmentally sound manner which fits right in line with the first two things we were talking about. No slippery feeling, nothing harmful for the environment and perfect ability to water houseplants and do all the different things that you want to do with your water inside the house.

You move to the total property side of things, so item number four is the swimming pools and water features, and fountains and things. There is no perfect fix because every one of these is a piece of art actually, but we’re very effective at reducing staining at the water line as you know from your previous pool…

Jim: It’s so ugly, that white, that salt, that leeching looks so, you know.

Rick: It does and just as importantly from the standpoint of protecting your wallet, we want to protect the infrastructure. The pumps and the recirculating system, and all of those different things from the damage that the hard water creates. That has to be done in a salt-free manner.

A traditional water softener will destroy a pool, so be very careful as you delve into the total property things. Make sure you’re dealing with experts that can do that without the use of salt. Last but not least, we benefit landscape and irrigation systems, and all the plant life.

What I love is to go through one of our golf communities, drive down the street, and you’ve got very similar homes with very similar landscaping. You see a house that has our system and everything is going crazy. Gardeners are trying to keep up. It’s all bright green and luscious and the rest of the homes look not so much.

That’s because our salt-free water conditioning approach allows you to use less water, less fertilizer and really benefits and promotes the growth and the vibrancy of the plant life. Those are the five things. You know, chemical-free bathing.

Jim: It’s great, the benefits. People ask Wendy and me all the time when we’re out and about, “Does that really work?” I always say a big Y-E-S, it most definitely does. Now, let me ask you a question. What university of water did you go to anyway?

Rick: It’s the Rick University of Hard Knocks of 37 years of learning. I’m connected with a lot of the very top engineers in the industry and I have access to a lot of guys that are much, much, much more deeply educated in it than I am. I’m just very lucky to be able to have learned a lot from those guys along the way.

Jim: What got you interested Rick in water? What got you interested in really delving into learning about it?

Rick: I had always wanted to own my own company and we looked at a whole bunch of different options when I was in the middle of my college years in 1979. Actually, my father was instrumental in starting the office coffee service industry where people bring out a coffee brewer and then, they supply you all of the ancillary things from coffee to tea to water.

He actually introduced water as something that was important to offices way back in the day. I kind of grew up in a water family. I guess you could just say that we are the Allen’s Waterman’s family.

Jim: There you go. Rick Allen, always a pleasure. I knew there was a backstory there. We encourage everyone to get in touch with you and if we’ve piqued your attention, call Rick. Crystal Clear Water, it’s everything he says. I just can’t testify enough. 346-4850, find out how you can get your own Crystal Clear Home water filtration system. 346-4850. Rick, always a pleasure.

Rick: Thank you very much for taking my call, Fitz.

Jim: Always a pleasure. Thanks for educating us about the water situation and thanks for keeping us updated, and thanks for keeping us healthy, man.

Rick: Best I can do.

Jim: There you go, baby. Make it a terrific Thursday.

Rick: You too, I’ll talk to you very soon, Fitz.

Jim: Thank you so much, Rick.

Palm Springs, CA

Hard water scale reduction Palm Desert

Here is How to Set a Backflush Time on Pure Elements Water System

This is an instructional video on how to set the time of day that your Pure Elements Whole House Water System backwashes, as well as the number of days between the backwashing process.

To get into that programming mode, you simply hold the Set and the up arrow until the display changes to a time. This time is the time of day when your whole house water filtration system backwashes. In this case, it’s at 2:00 a.m., which is our default. You can leave it there, or let’s take it up to 3:00 a.m. So the hour’s flashing. You tap the Set button once. Now the minutes are flashing. Let’s make it go at 3:30, so 3:30 a.m. You tap the Set button one more time. This is the number of days between backwash cycles. Our default for this in the current drought condition is 10 days, so you want to have that set at 10 days, unless you’d like to change it for your personal preference.

When you tap the Set button and it goes back to displaying the time of day, you have accomplished your goal of setting the time of day for your backwash and how many days in between.

Hard water scale reduction Palm Desert

How To Set The Time When Pure Elements Unit Is Flashing


This is a video designed to show you how to set the time on your Pure Elements HealthyHome Solution Water System.

When you first plug it in, you will note that the display is flashing. You need to hold the “Set” button for approximately three seconds, until only the hour is flashing, and then take the hour, using the up or down arrows, to the appropriate time of day. Tap the “Set” button once, and the minutes are flashing. Take the minutes to the appropriate time of day. Be sure when you set the hour that you pay attention to the p.m. arrow. So when it’s lit, it’s 3 p.m. in this case. If that arrow were not there, it would be 3 a.m. Tap the “Set” button and the display goes solid, and you have effectively set the time on your Pure Elements Whole House Water Filtration and Salt-Free Conditioning System.

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Epoxy Pipe Lining May Not Be The Best Choice To Prevent Pinhole Leaks

Hi, this is Rick from Pure Elements. I wanted to talk to you a minute about epoxy pipe lining that is being considered an alternative to stop pinhole leaks in existing homes.

There are several issues with epoxy lining.

The first is there are concerns about MTBEs and BPAs being given off by the resin. There are several different mixtures, and the jury is out as to whether or not this could possibly create a negative health effect.

The second thing is epoxy pipe linings do not always coat evenly. So when you get a spot that doesn’t get coated, you instantly have a leak situation. The epoxy lining companies guarantee that they’ll come back and fix it, but that’s what they end up doing is coming back and fixing it a lot.

Another thing is the longevity on epoxy lining is definitely affected by the chloramines in the water, and over time it will break down and shatter like glass.  It will clog shower heads, fixtures, and everything else, and actually come out in shards that are not appealing for either drinking or consuming.  And a lotta times when we’ve reached that point, the only answer is to completely repipe the house, because you can’t get it all out.

So in our opinion, epoxy lining are lower down on the choices that you have to prevent pinhole leaks.

Epoxy lining uneven coating of copper pipe
Uneven epoxy lining can be a problem. East Irvine, CA is a place where pinholes can be found that epoxy may not be able to fix very well.

 

Hard water scale reduction Palm Desert

Water Purification Systems – Ladera Ranch CA – Needs Chloramines Removed

Hi, this is Rick from Pure Elements and I wanted to talk to you for a moment here about the plague that we have in Southern California.

Chloramines are being used to disinfect our water, and in a short story, they’re actually eating the copper pipes from the inside out.  You need to seek very carefully to find a filter that is capable of removing the chloramines.

water purification system ladera ranch ca

A good chloramine filter has very special media in it in a precise order, and we’re the experts at that. We can actually test below detectable levels.  No chloramine is getting through our systems, and this is a key thing in preventing pinhole pipe leaks.

If you’re concerned about the epidemic pinhole leak problem in South Orange County and you live in any of these cities: Aliso Viejo, Dana Point, El Toro, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Lake Forest, Mission Viejo, Rancho Santa Margarita, San Clemente, or San Juan Capistrano, you need to take control immediately and address your water chemistry to protect the copper plumbing infrastructure in your home as well as your family’s health. So please give us a call at the number below and we’ll be happy to help you out.

Chloramine Filtering through Water Purification System

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Chromium 6 Federal Legal Limits are 500 Times LESS Stringent Than Requested

Fitz: Appropriate time to catch up with my friend. Rick Allen, from Pure Elements, the parent company of Crystal Clear Home. You hear me talking about Crystal Clear Home Water Filtration System. Wendy and I have enjoyed it for years. We got a new one recently, and it works spectacular. And Rick, how do you like all this rain water, baby?

Rick: Listen, I’m a big fan of the rain Fitz. We need water to treat.

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Fitz: No doubt.

Rick: We actually need good water coming out of the sky to dilute what we got coming out of the ground, to be honest.

Fitz: Well, we’re definitely getting our share of it, that’s for sure.

Rick: Well, it’s good to have a little bit more seasonal transition I think for all of us.

Fitz: Yeah, no doubt man. So, how’s everything at Crystal Clear Water?

Rick: It couldn’t be better. It’s a New Year, fresh perspective, and just moving forward. And as you know our water quality is not getting any better, so we’re helping a lot of people address those issues, and I thought I’d just kind of take a bird’s eye view of what’s going on with the water in the desert right now, and at least the high points of what we’re keeping an eye on.

Fitz: Go for it.

Rick: And basically, in summarizing what we got going on in the desert, the biggest thing on the radar right now is the metals issue with Chromium 6, which is, you remember, is the Erin Brockovich one.

Fitz: Right.

Rick: So I’m not sure how many people are aware but you are seeing it in your water bills, you’re seeing it in the news because it’s very much top of mind right now. The Feds set a legal limits for Chromium 6 about a year and a half ago, and that was about 14 years after Erin Brockovich came out with her movie exposing the issues of that. And her office is all up in arms because the legal limit that the Feds set is actually 500 times less stringent than she wanted, that’s 500 times less stringent.

Fitz: Sheesh. That’s unbelievable.

Rick: She’s not really happy.

Fitz: I guess not.

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Rick: But at least they’re moving towards regulating it, and it is something that we address in our whole house water systems. It is something you don’t want to have in your drinking water if you can avoid it.

Fitz: What does it do to you?

Rick: It’s been tied to a whole bunch of different birth defects and cancers and a whole grab bag of different health concerns.

Fitz: This is a naturally occurring deal, right?

Rick: Well, it’s both. It’s naturally occurring and it’s also a man-made waste by-product of industry, because the Chromium itself is naturally occurring, with Chromium 6, a lot of times is coming from different production and manufacturing processes and things. So we got a situation where the greater majority of the wealth in the valley, they’re somewhere within compliance or over the line in terms of what’s going with their levels of Chromium 6. So the water districts are scrambling right now to figure out how they’re going to address that. They have several different ways to do it. One is completely build a new plant and then just rest the Chromium 6 that way. Or address it on a well by well basis, or even somewhere in the middle, and tie four or five wells together and then create one mini-plant to address them.

Rick: Right now, my belief is that everything is being done on a well by well basis. So that’s one of the heavy metals, is the one at the top of the radar right now, but of course, arsenic has been something in the valley for a number of years, and all up and down the coast. And that one is more regularly naturally occurring. So the metals are something that we need to address to make sure that we have the best quality drinking water that we can. And then of course we have loads of disinfectants, Chlorine and those different things that we’re actually introducing ourselves. That helps keep our water safe, but it’s something that you don’t need to adjust nor do you need to bathe in it. It can irritate your skin and make your hair dry, and all of those different things. So that’s certainly an issue that we need to address for the water coming into anyone’s home.

Rick: And then we got hard water. And although it’s not as hard as some areas, it certainly destroys water heaters and fixtures and it wreaks havoc in the dish washer and laundry and all those things.

Fitz: Right.

Rick: So, that’s something that we also need to address. And I know you know that we are very big on doing that in a salt-free manner. So, we have a great alternative to the old fashion water softeners. And as you know over the last 15 years or so that’s been very, very popular in the desert as a way to not only help protect fixtures and water heaters and appliances, but also to reduce staining of things on swimming pools and water features, and make things grow better with less fertilizer and less water.

Fitz: Well, Wendy and I love our system. As you know, we encourage everyone to give you a call Rick, at 346-4850. Find out how you can get your own Crystal Clear Home Water Filtration System, it’s a total property system. It is a lot about your health and not wanting to ingest all this weird stuff when you take a bath or shower and when you drink from your faucets, but it also is about is about keeping your pipes clean and just all the functioning appliances that the water goes through because of the hard water system. It’s fascinating how it works. It’s no maintenance. You’ve got to come out and what, check it like every five or six years or whatever.

Rick: Yeah, now we’re looking at pretty much every three to four with the higher levels of metals.

Fitz: Okay. Gotcha. And that’s awesome that you come and test it for that, Rick, and they can personally talk to you, you’re happy to consult them on any questions and you’ve been great with us and we encourage everyone with all the news of this weird water and, of course, not to mention the Chlorine and everything else and the pharmaceuticals and the drinking water, more important than ever to check this option out. 346-4850, find out how you can get your own Crystal Home Water Filtration System. Rick, I appreciate your support of the show and our station and we love spreading the word. “Mr. Rick, water man,” as I love to call him.

Rick: Thank you Fitz.

Fitz: Because you know more about water than anyone that I know, that’s for sure. And I really appreciate you filling our audience in on the ever changing water situation here in the desert, and we look forward to seeing you soon, Rick.

Rick: Alright, keep all the good work up with all that great music you’re playing all the time.

Fitz: There you go. We’re going to get back into it right now. Thank you so much Rick.

Rick: Thanks Fitz.

Fitz: Alright, make it a great day man. Rick Allen, Crystal Clear Water.


chromium-6-regulations

Rick Allen Interviewed By Jim Fitz Fitzgerald CV 104.3 Radio – Chromium 6 in Our Drinking Water

Jim: Great time to pay attention to what’s going on with your water and all the stuff in the water that you hear about, the pharmaceuticals, all the chemicals. You hear me talking about Crystal Clear Home, that amazing water filtration system that Wendy and I are constantly asked when we’re out and about. Does that really work? You know, I’ve been telling you about Crystal Clear Home for many years, and on the phone with me this morning is the head of Pure Elements which owns Crystal Clear Home, our friend, Rick Allen. Good morning, Rick.

Rick: Good morning, Fitz, how are you?
Rick Allen Pure Elements Water - Crystal Clear Water Palm Desert interview on radio CV 104.3 Fitz fitz-radio-number-cv-104-3

Jim: I’m spectacular. We’re working hard to make sure that we spread the word about Crystal Clear Home. In this day and age, with all the craziness about our water, it’s more important that people check it out, and you are the man who knows everything from A to Z.

Rick: Thank you. I don’t know about that. I learn something new every day. If I ever stop learning, you know, that will be the end.

Jim: Hey, my grandfather died at 84, and that was one of his favorite sayings, I learned something every day, when he was in his 80s. Rick, what is the deal with this chromium-6 and explain what is chromium-6?

Rick: Chromium-6 is both a naturally occurring contaminant. It’s a heavy metal, and it’s also something that’s not naturally occurring that is caused from chemical plants, and tanneries, cooling towers, different industrial processes.

There are really two different sources of it, and obviously, the latter is potentially more harmful to you and me, but it’s something that we’ve been watching, and it’s rearing its ugly head in the valley. It’s been there for a while, but there’s been a variety of things that are happening.

And part of my message this morning, I believe, needs to be in support of the water districts, the different areas as they try to battle the things that are going on.

You know, Fitz, you might remember, this is the thing that the movie Erin Brockovich brought to the forefront, and that was her first gig with PG&E in Inland Empire. It was these things causing cancer, and birth defects, and all other sorts of issues, and obviously, that was the industrial grade of this stuff.

Chromium 6 is carcinogenic

So what’s happening in our world in general is that, scientifically, we’re able to test to lower and lower levels of different contaminants and things, and then we’re able to jab lab rats with these things and start to figure out that maybe they aren’t so great, and maybe they’re causing cancer or other ailments in the rats.

Then what happens is, of course, our government agencies come in and say, “Well, okay, with that happening, we need to protect you and me, and so we’re going to either set new limits or we’re going to lower limits that the water districts are required to comply with to keep us all safe.”

The infinite battle between the water districts and the large, large volume of water that they drive through there and that they treat and the limits is money, because in order to meet new limits, sometimes the technology is so expensive that it makes it prohibitive or almost impossible for a water district to meet the levels.

And so recently, that’s happened with chromium-6. California has lowered the levels to 10 parts per billion.

What’s happening in the valley is there are a large number of wells in all of the water districts or almost all the water districts that contain naturally occurring chromium-6, and those are at or above the new legal limit.

What is happening is, of course, the state and the feds are coming in saying, you know, “This municipality, you need to meet these new limits, and how are you gonna do it?”

Obviously, Coachella Valley Water District, being one of the largest there, is faced with quite a challenge on this, and they’ve got about 40% roughly of their wells that are over the new legal limit and roughly 20% more that are sitting right at the legal limit.

I thought I’d talk for a second, and I do want to give a shout out to The Desert Sun, they just did an article on this recently that’s a very accurate article and great information, so if you Google that, you can see that.

But the water district is trying to figure out how to meet these standards, and so one of the things that’s going on in the valley, and everybody should understand this, is that most of the water coming to you and I for drinking and use in our homes is local well water.

Most of the water coming to irrigate farms, to water the golf courses and all of those things is imported water from the Colorado River. That plays into this whole mosaic of trying to figure everything out.

The water district has some choices to try to address this issue, and they’re reviewing them all.

One is to treat every single well individually. Another is to kind of bundle the wells together and create small plants that would treat water from a variety of wells.

Another option is to start importing or using the Colorado River water for a portion of the supply for drinking and all the things in our homes. So they’re looking at all these options.

Of those options, treating the wells is probably the least expensive, because they don’t have to pre-create any new piping or piping infrastructure, which is very expensive.

But these guys are faced with…the Coachella Valley Water District is are faced with somewhere between \$75 million and, you know, maybe \$450 million in costs to figure out how to meet the standards in terms of the chromium-6, so it’s really a problem.

They’re looking at talking about how they’re gonna treat all these things.

One thing I didn’t see in the list of that is something that’s done regularly by the Metropolitan Water District in LA, which is bringing its water through the Colorado River and the Sacramento Delta. They are blending.

So if you have two wells, and one has got a very low level of a contaminant and another well has over the limit level, you could blend water from those two wells and give a better quality water that meets the federal standards.

It’s interesting I haven’t seen that being considered at this point. But basically, it seems like the highest levels in the valley are Desert Hot Springs, Thousand Palms, and Indio, and Coachella, and Thermal and so…

Jim: Why do you think that?

Rick: Well, I mean, that’s what they’re stating, and there are charts that are showing that.

I honestly don’t know the reason that one area would be higher in naturally occurring chromium-6 than others, but it’s kind of what these water districts are faced with.

It’s also very interesting, the Desert Water Authority has wells…all their wells are very low or no chromium-6, so they’re the one municipality in the valley that’s not being challenged with this.

Jim: Who?

Rick: The Desert Water Agency.

Jim: Right.

Rick. Yeah, so, you know, I think the real bottom line here is that they’re going to do what they can and move at the pace that is possible. We’re trying to not see our water bills go up, you know, tenfold to try to support this.

Jim: That’s been a big debate, and that’s been big information here the last week, as you said.

Rick: Yeah, I think they were taking…CBWD was at some point either did or is going to have a vote to raise water rates. They’re faced with a real challenge, and, you know, it’s a very small percentage of the water that drive through there that you and I get to our homes and we consume.

Jim: We take it for granted, don’t we, Rick? I mean we turn the faucet on. We don’t even stop and think where that water is coming from. It’s just like when you turn the lights on, no one stops and thinks about the infrastructure and how that amazing…

It’s a miracle how everything works together anyway in this day and age, and we take everything for granted, of course. But to cut to the Crystal Clear Home, does that take out the chromium-6?

Rick: It provides a good barrier for it. I mean, I think what has to happen here is that you and I have to take control of what’s coming into our home, because that’s certainly a less expensive alternative than a water bill that doubles and goes on and on and on.

Jim: No doubt.

Rick: There is a technology in our systems known as redox, and it provides a barrier for chromium-6 as well as arsenic, arsenic is on the radar right now.

Jim: Unbelievable.

Rick: We want to do everything that we can to provide a barrier for that and reduce the levels of this, and so that’s probably the very first step where you can take control and do it yourself. And I know you’re working on your new place, and we’re excited to see a totally property system going in there.

Jim: Yeah, no, I’m excited.

You know, you got me addicted from my other house, Rick. You got me totally addicted to the Crystal Clear Home. Wendy and I love it, but also we don’t talk much about it, but the savings, you know, so many people drinking bottled water and everything.

Bottled water has become so expensive onto itself, and you can spend a small fortune in the summertime trying to keep yourself hydrated, especially if you’re running around with your bottled water.

If you have a Crystal Clear Home water filtration system, you can fill up as many containers as you want and drink worry-free all day long and not have it cost you an arm and a leg.

Rick: Absolutely. You got to make sure you got BPA-free plastic or stainless steel.

Jim: Right, exactly.

Rick: That’s the goal, and certainly, there is portability in bottled waters, but with our climate and the temperatures, you know, as things get warmer and especially if you’ve got a bottle of water in your car…

Jim: Oh, forget about it.

Rick: You take a sip, and you get a nice healthy dose of plastic, you just throw it away.

Jim: Yeah, really spit it out, you know, it tastes like horse you know what.

So, Rick Allen, this is all great information. You’ve been in this game a long time, and it is much deeper than any of us have any idea.

And I thank you for shining the light on the chromium-6 situation.

You will be periodically…we’re gonna every week try to wrap it down and update people on the progress of what’s going on with these water districts and the purity of our water, and how people can eliminate all these worries by getting their own Crystal Clear Home water filtration system.

We encourage everyone to go online, crystalclearhome.com or call 346-4850, and you’re accessible, right, Rick?

Rick: I am.

Jim: If they call that number, and they say, “I’d like to talk directly to Rick, because he’s the guy that really knows about this water and knows the history of what’s going on.” You are such an expert. Call Rick Allen.

If you want to speak directly with him, he can answer any of your questions, he can explain how this technology works.

It’s so simple. They make a simple installation, and no maintenance.

You come out and check it like every five years or whatever, and I encourage everyone now. You know, this is the time of year where people start taking care of themselves and paying a little extra time. They have a little bit more time on their hands possibly with the summer time.

Take advantage of exploring the possibility of you getting this, and it will save you money in the long run, and it will really help your health big time. 346-4850 or online at crystalclearhome.com. Rick Allen, always a pleasure, and we will wrap it down once again next week, Rick.

Rick: That sounds great, I totally appreciate the time Fitz, and you have a great day.

Jim: Thank you so much for all your support for through the years, and we’re proud to be partnering with you, and always spreading the word, and telling people about Crystal Clear Home and how they can get their own total property water filtration system. All right Rick, stay cool, baby.

Rick: All right, Fitz, thank you very much.

custom-water-filter-newport-beach-ca

Custom Water Filter Addresses Health Concerns For Newport Beach CA Family

A Newport Beach, CA family in Harbor View Homes just got a brand-new water filter for their home.  This custom whole house water filter will easily cover the 3,500 square foot home and deliver clean clear water from every faucet.

As we often find nowadays, members of the family had some health related concerns they wished to address.  PURE Elements Water filters have become successful with helping many people ease or erase their water quality concerns.  The fact that each filter is designed specifically to combat contaminants commonly found in exact geographic locations has proven superior to generic filters found online.  The vast number of chemicals found in our tap water overwhelms most filters.  They become useless within a short period.  That does not happen with our custom filters because the correct media and tank capacity are installed.

PURE Elements Water - whole house filtration Newport Beach

For this particular installation, the hard water issues so common in Orange County California were also an issue the homeowners wish to combat.  To address all of their concerns a 1 ½” commercial system and our catalytic converter were installed in this newly built home.  The plumber pre-plumbed the home to ensure a pristine installation.

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Plastic Bottle Waste Continues To Plague Our Environment

Plastic bottle pollution is not going away anytime soon.  Rick Allen, CEO of Pure Elements Water, has been talking about this issue for years.  He wrote this article in 2009 about the plastic bottle problem and offered ways to try and fix it.

You Choose – Do We Really Need So Many Plastic Bottles Clogging Our Earth and Our Bodies?

PET (polyethylene terephthalate) plastic bottles have come to the forefront of our consciousness lately for two reasons – we are casually covering the surface of our planet with them in landfills even though it takes 700 years for them to start to decompose, and we are increasing the possibility of health issues by consuming water stored in them. Only one in five plastic water bottles are ultimately recycled, resulting in the rest traveling to the landfills. Why is this happening?

The environmental and health issues associated with the production and use of plastic bottles deserve our attention. Sales of bottled water, driven by intensive marketing campaigns from big players like C-Cola (Dasani), Pepsi (Aquafina) and Nestle, increased at a rate of 8.9 percent last year. This year Americans will spend a staggering 16 billion dollars on bottled water. We should also note that tap water can have off tastes and odors while still being healthy, so taste is another reason for the success of bottled water in the US.

The numbers are unbelievable – each year we put 38 billion plastic water bottles into landfills, and the number is growing. That is 38 billion with a “B”! And with a half-life (half the time it takes a plastic bottle to decompose completely) of up to 1,000 years, these bottles aren’t going to just go away in our lifetimes, or those of our kids, or even those of our grandchildren.

Update: *Rick Allen originally published the this article in 2009 on Ezinearticles. Since 2009, the problem has gotten worse at an alarming rate. Bottled water sales have increased 7.9% over the last year and 7% the year before. That’s 2015 and 2014. We have nearly 45 billion bottles going into the landfills every year. We are buying bottled water at a rate of about 1.7 billion bottles per week in the US.

Let’s look at these key questions:

1) Do we really need to buy bottled water? Well, only if we believe what we are told in the marketing campaigns. The US is the largest bottled water market in the world, but are we getting what we are paying for? Numerous studies over the past decade have compared tap water to bottled and found no difference, or in the case of this recent study by the Environmental Working Group (EWG) the findings suggest that tap water can actually be better in quality! So the level of necessity depends on your tolerance for the alternatives – Drink tap water; get your water from flavored beverages; or filter your water at home with a quality whole-house or undercounter system.

Read Rick’s entire original article here: http://EzineArticles.com/2073103

Find out more about how our filtration system eliminates the need to buy plastic water bottles: http://pureelementswater.com/custom-filters.html

Update: *Rick Allen originally published the this article in 2009 on Ezinearticles. Since 2009, the problem has gotten worse at an alarming rate. Bottled water sales have increased 7.9% over the last year and 7% the year before. That’s 2015 and 14. We have nearly 45 billion bottles going into the landfills every year. We are buying bottled water at a rate of about 1.7 billion bottles per week in the US.

Check out the video below.  It is an excellent explanation of why plastic water bottles are so hazardous to the environment.  While recycling is good, limiting or eliminating plastic bottle use is also critical to reversing this pollution.

https://youtu.be/_6xlNyWPpB8

Hard water scale reduction Palm Desert

Water Contaminated by Jet Fuel Waste Sparks Lawsuit.

After allegedly dumping jet fuel into an Oklahoma water source, oil giant Halliburton is one step closer to resolving legal complaints filed by local property owners who say they were exposed to contaminated water for four decades.

“Court documents state 65 of the 66 plaintiffs representing 44 of the 45 properties and represented by Leach & Sullivan have agreed, signed the necessary paperwork and finalized settlement. Fifty out of the 57 plaintiffs representing 44 of the 45 properties represented by Weitz & Luxenburg have done the same,” the Duncan Banner reported.

“In 2011 water quality tests showed the presence of ammonium perchlorate in the north section of Duncan where an old Halliburton location was used as a place to conduct removal of spent missile fuel,” the Duncan Banner previously reported. “The process released the ammonium perchlorate compound into the groundwater and into private water wells.”

After Halliburton admitted to the contamination in 2011, the U.S. EPA and state officials ordered a cleanup, according to David Page, one of the lawyers for the plaintiffs.

“First they have to remove the contaminated soil…because every time it rains it the contamination in the ground water again,” he said. “Based on what [state regulators] required, [Halliburton] is taking out the most contaminated soil. Second, the [state] required Halliburton to stop the contaminated water from leaving the site, so they built some trenches. Third they put in a pump system…to try to pump out the ground water, clean it…and dump the clean water into Cow Creek.”

Page said that the contamination occurred over four decades.

“For years since about 1976 until just a couple of years ago…people were drinking the water and Halliburton didn’t tell them,” he said. “Halliburton didn’t tell people the water they were drinking was contaminated until 2011, even though they knew they were contaminating the water since 1976.”

Perchlorate is a notoriously persistent contaminant manufactured in such forms as ammonium perchlorate, sodium perchlorate, and potassium perchlorate, according to the EPA. It is found in rocket propellants, munitions, firework, airbag initiators for vehicles, matches, and signal flares. The agency has regulated it as a contaminant under the Safe Drinking Water Act since 2011.

Treatment methods for combatting perchlorate include ion exchange, bioreactors, and in situ bioremediation, the EPA says. Perchlorate exposure has been shown to interfere with the human thyroid gland, which regulates metabolism.

Halliburton disclosed the contamination in 2011. After making it public, the company “entered that year into an agreement with the Oklahoma Department of Environmental Quality to clean up the perchlorate,” NBC DFW reported.