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Fitz September 15 2016 – The Five Important Points A Water Filter Must Perform

Fitz Sept 15 2016 – The Five Important Points A Water Filter Must Perform.

We’ve got a perfect blend of music. As you know, I take you genre by genre all over the music spectrum, great music on the way. But first, I want to reconnect with our friend Rick Allen of Pure Elements. It’s the parent company of Crystal Clear Home, that great water filtration system you’ve heard me talking about for years.

I love mine and it’s so great to shower and drink water from every faucet in our house. The other day — it’s so funny — Wendy was in the bathroom and she had a cup of water that was out. I came in and I said, “I’ll go get you some water,” and she said, “You don’t have to go get me some water, I’ve got the water right here from these faucets.”

I just had a brain freeze and I forgot about that. Anyway, that’s my long introduction for Rick Allen. Good morning, Rick.

Rick: Good morning, Fitz. How are you?

Jim: I’m great.

Rick: It sounds like you’re doing great.

Jim: I’m doing spectacular, thank you so much. It’s a beautiful day in our desert paradise and we are always thrilled to go ahead and spread the word about Crystal Clear Home, the great water filtration system. Your company, Pure Elements, keeping us all healthy and up-to-date on what our water system is here in the desert. You’re going to go briefly run down the five points of the benefits of this system for us this morning.

Rick: Absolutely. I think it’s important to remind everybody in our valley what they should be looking for when they delve into addressing their water conditioners on their total property. I’ll just run down quickly the five really important things.

My biggest passion, as you’ve known for years, is getting the chemicals and things out of the bath and shower water and out of the home living environment. These different things, many of which are carcinogenic, they are aerosol. We take them in through our pores and into our lungs and that’s the greatest area of exposure we have to water-borne problems.

Number one, you want to eliminate those things, both from your bathing experience and your entire household environment because they migrate out into the living space and hang out for a few hours. That’s been my biggest passion for well over 30 years. The second thing is drinking water.

You should be able to get good quality drinking water without any salt added and with the natural minerals that we have in the water left intact, the helpful minerals, but with the chemicals and heavy metals, as well as pharmaceuticals and things addressed so that water tastes great and is slightly alkaline actually, which a lot of our healthcare longevity guys love today.

I’m not a super fan of the high, high alkaline waters on a regular basis, but I think it’s great to be able to grab this out of your faucet somewhere at a slightly alkaline level of maybe 7.6 to 7.8 on that. Hard water issues are just a pain in the neck. You should be able to address those things. As you know, we feature products that address that inside the home without the use of any salt.

high alkaline water may not be good

We’re doing that in an environmentally sound manner which fits right in line with the first two things we were talking about. No slippery feeling, nothing harmful for the environment and perfect ability to water houseplants and do all the different things that you want to do with your water inside the house.

You move to the total property side of things, so item number four is the swimming pools and water features, and fountains and things. There is no perfect fix because every one of these is a piece of art actually, but we’re very effective at reducing staining at the water line as you know from your previous pool…

Jim: It’s so ugly, that white, that salt, that leeching looks so, you know.

Rick: It does and just as importantly from the standpoint of protecting your wallet, we want to protect the infrastructure. The pumps and the recirculating system, and all of those different things from the damage that the hard water creates. That has to be done in a salt-free manner.

A traditional water softener will destroy a pool, so be very careful as you delve into the total property things. Make sure you’re dealing with experts that can do that without the use of salt. Last but not least, we benefit landscape and irrigation systems, and all the plant life.

What I love is to go through one of our golf communities, drive down the street, and you’ve got very similar homes with very similar landscaping. You see a house that has our system and everything is going crazy. Gardeners are trying to keep up. It’s all bright green and luscious and the rest of the homes look not so much.

That’s because our salt-free water conditioning approach allows you to use less water, less fertilizer and really benefits and promotes the growth and the vibrancy of the plant life. Those are the five things. You know, chemical-free bathing.

Jim: It’s great, the benefits. People ask Wendy and me all the time when we’re out and about, “Does that really work?” I always say a big Y-E-S, it most definitely does. Now, let me ask you a question. What university of water did you go to anyway?

Rick: It’s the Rick University of Hard Knocks of 37 years of learning. I’m connected with a lot of the very top engineers in the industry and I have access to a lot of guys that are much, much, much more deeply educated in it than I am. I’m just very lucky to be able to have learned a lot from those guys along the way.

Jim: What got you interested Rick in water? What got you interested in really delving into learning about it?

Rick: I had always wanted to own my own company and we looked at a whole bunch of different options when I was in the middle of my college years in 1979. Actually, my father was instrumental in starting the office coffee service industry where people bring out a coffee brewer and then, they supply you all of the ancillary things from coffee to tea to water.

He actually introduced water as something that was important to offices way back in the day. I kind of grew up in a water family. I guess you could just say that we are the Allen’s Waterman’s family.

Jim: There you go. Rick Allen, always a pleasure. I knew there was a backstory there. We encourage everyone to get in touch with you and if we’ve piqued your attention, call Rick. Crystal Clear Water, it’s everything he says. I just can’t testify enough. 346-4850, find out how you can get your own Crystal Clear Home water filtration system. 346-4850. Rick, always a pleasure.

Rick: Thank you very much for taking my call, Fitz.

Jim: Always a pleasure. Thanks for educating us about the water situation and thanks for keeping us updated, and thanks for keeping us healthy, man.

Rick: Best I can do.

Jim: There you go, baby. Make it a terrific Thursday.

Rick: You too, I’ll talk to you very soon, Fitz.

Jim: Thank you so much, Rick.

Palm Springs, CA

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Bad Behavior on the Part of Water Softener Companies – Palm Desert CA

Fitz: On the phone with me is the man who knows more about water than anyone I know. From CrystalClear Home, the parent company Pure Elements, my friend, Rick Allen, on the phone with me this morning. Good morning, Rick.

Rick: Good morning, Fitz. How are you?

Fitz: I’m spectacular. How are you?

Rick: I’m great, getting ready for a holiday weekend.

Fitz: That’s it, baby. Celebrate our freedom responsibly.

Rick: Absolutely.

Fitz: Remember what the weekend’s all about. In addition to the barbecues and the parties, it’s all about our independence.

Rick: Absolutely.

Rick Allen Pure Elements Water - Crystal Clear Water Palm Desert interview on radio CV 104.3 Fitz CV 104.3 Jim Fitz Fitzgerald

Fitz: And our great country. So Rick, you got some new info on what’s happening water-wise here in the dessert.

Rick: I do. I’m going to get on my soapbox for a couple of minutes here.

Fitz: Let me help you up here.

Rick: Yeah.

Fitz: Okay, there you go.

Rick: So I’m gonna talk a little bit and try to maybe give a little bit of consumer advice to try to help our people in the valley. I’ve got something that’s been sticking in my craw for a little bit and it was really apparent yesterday what’s going on.

And so what I wanna talk about is the proper application of water systems for people’s homes.

And specifically water softeners in our valley. We know they are not favored and they’re actually disliked by all of the water districts because they’re really tough on the environment and create a whole bunch of problems for reclamation and recycling.

But what we’re seeing in the desert is a situation where the water softener companies and you know the names, the big guys, they are installing water softeners on homes without any regard to what is going through the water softener itself.

So a water softener is introducing salt into the water and when you go that route, that creates a water that is disastrous for pools. It destroys the plaster and it does things at the grout lines and has all kinds of other issues, throwing the salt balance off if you have a salt pool.

So water softeners should never be on the feed line to anybody’s pool and secondarily traditional soft water is horrible for plants. It adversely affects them and over a very short period of time in the valley, it actually will kill plants.

So we were in several homes yesterday where water softeners had been installed and the pools and all of the irrigation were going through the water softeners and the plant life, the lawns were dying, the ficus trees were in trouble.

Fitz: Wow.

Rick: I think a couple of them we caught in time before the pools got actually severely damaged. But I just kinda wanted to give a public service announcement here.

For anybody who is considering doing traditional soft water…and we have those clients. Maybe 2% of what we do, a traditional water softener is the right application. But if you have a water softener or you’re considering doing a water softener, you need to ensure that that water softener is treating the water only for the domestic hot and cold water inside the home and is not treating the water for the pool or the landscape.

And in addition, there’s a push to salt potassium for water softeners as an alternative to the basic salt because it is a little better on the plant life and things. And at \$25 or more a bag, it’s quite expensive and water softeners run through that stuff based on how many gallons of water are used.

So you can imagine, I mean, in a hot week, we can have a pool, average pool, you know, 500 to 750 gallons of evaporation. All that water has to be softened and uses all that potassium, not to mention the irrigation water.

So it’s a super expensive proposition to do it that way also and so I just wanted to spend a minute and tell all of your listeners out there that if you’re considering doing a water softener, make sure whoever you’re talking to figures out the plumbing infrastructure for your house and ensures or guarantees you that you will not have soft water in the pool and you will not have soft water going through your irrigation.

And so of course, you know we’re salt free, so we’re the opposite end of the spectrum. Everything we’re doing is extremely beneficial for both plant life and pools.

That’s the other thing. I wanted to mention to anybody who has a water softener currently that you should check and see that your system has been installed properly. And if you have trouble figuring out what’s feeding what, we’re happy to come out without any charge or anything and take a look and simply figure out what’s going on with your plumbing, where all the lines go and what is going through a water softener and what is not.

So that’s a very important thing and it seems to me that the big brands, and you know those guys, seem to be just throwing these things on and moving on to the next home with no regard for what’s being treated.

So we actually saw some homes yesterday that were, you know, that had devastating results and…

Fitz: Wow, because you don’t stop and think about all the carnage that that kinda stuff can create and the disintegration of pipes and how bad it is for the environment. And like you said, dead landscaping and ficus trees and plants.

That’s the beauty of CrystalClear Home, is that it’s a total property water filtration system that actually is good for your plants and your landscaping and you use less water and less fertilizer and it makes it more vibrant green.

So Rick, you are happy to go consult anyone. This is creating a lot of curiosity. It’s more important than ever for us to be making sure that we’re giving our families pure water and not have pharmaceuticals, carcinogens, chlorine, chromium-6 and all that nasty stuff.

You’ll talk to anyone who wants the information, 760-346-4850. That’s how they get to you and if you’re not around, they’ll leave a message and you’ll get back to everyone.

You can get more detail online, crystalclearhome.com. That’s crystalclearhome.com or the phone number that we’ve been giving you for years, 760-346-4850, 760-346-4850, Rick Allen, you are the man who I am lobbying to change your name to Rick Waterman.

Rick: Keep lobbying. I think it’s been taken, like I said.

Fitz: Okay. But I’m gonna still drill it into you and I don’t know anyone who knows as much about water as you do and I thank you for sharing this information as a public service with our audience.

Rick: Thanks very much, Fitz, for having me on.

Fitz: All right, Rick. Thank you so much and thanks for the support and we’ll keep spreading the word about CrystalClear Home.

Rick: Great.

Fitz: All right. Rick Allen of CrystalClear Home. No one knows the water biz like Rick does, that’s for sure, 760-346-4850.